The Results

Even through the Great Recession, NorthWest Crossing saw a surprising amount of activity. Prices declined and building slowed, but people still came to live in NorthWest Crossing despite the tough economic conditions in Central Oregon. Throughout this time, the demographics of buyers shifted from primarily young families to older empty nesters and retirees who had the cash to buy during tight lending periods. These cash buyers mostly relocated from out of the area, seeing Bend as a dream locale and a bargain, and wanting to live in a community that had amenities, character and westside location they were looking for. Residential development concluded in 2018.

NorthWest Crossing has been recognized with many awards, press and kudos from industry experts, who see NorthWest Crossing as a successful model for development. But perhaps the most compelling evidence of its success is reflected in sales prices. By early 2016, the neighborhood continued to garner a full 50% (or $200,000) price premium compared to other homes in Bend.

An unfortunate side effect of its success is the neighborhood’s lack of affordable housing and options for a variety of demographics as WBPC originally intended. With one senior affordable housing lodge located in NorthWest Crossing (with a long waiting list), and another workforce apartment complex in the planning stages, WBPC is trying to address the growing need. WPBC has worked with Housing Works and local partners to have 7 homes built in a land trust model, and with special financing, allows the home to be affordable for income qualifying families.

When it comes to success, it’s pretty simple: Have a vision. Be innovative and collaborative. Have high standards. And show people your idea. This was the recipe for success for NorthWest Crossing.