{"id":1060,"date":"2018-05-14T14:17:43","date_gmt":"2018-05-14T21:17:43","guid":{"rendered":"https:\/\/brooksresources.com\/?p=1060"},"modified":"2018-05-14T14:19:32","modified_gmt":"2018-05-14T21:19:32","slug":"events-the-great-community-builders","status":"publish","type":"post","link":"https:\/\/brooksresources.com\/2018\/05\/events-the-great-community-builders\/","title":{"rendered":"Events: The Great Community Builders"},"content":{"rendered":"
As real estate developers, it\u2019s easy to think about the physical, tangible elements that go into building a neighborhood or community. We do it every day.<\/p>\n
Street Design? Check.<\/p>\n
Infrastructure? Check.<\/p>\n
Engineering? Check.<\/p>\n
Geotechnical testing? Check.<\/p>\n
But what about the intangible things that encourage social interaction among neighbors and, you know, build community.<\/em><\/p>\n There are many physical ways to do that of course. Wide sidewalks and large front porches encourage people to get out and meet one another. Garages off the alleys reduces emphasis on vehicles and again encourage people to walk or bike (and hopefully meet a neighbor or two in the process). Schools, parks, eateries and other amenities located in the heart of the neighborhood also foster community gathering.<\/p>\n But another great tool to help build a sense of community is\u2026 you guessed it. Events.<\/p>\n When we were in the midst of marketing NorthWest Crossing<\/a>, our mixed-use traditional neighborhood development (TND) on Bend\u2019s westside, we looked critically at our marketing strategy and decided to move toward event marketing for two reasons: to build a greater sense of community among residents and to invite people to experience the community first-hand.<\/p>\n